It’s not just about the numbers: softer and less factual information is also important. Data should be communicated in ways that make people take notice, reflect, and feel emotions that lead them first to understanding and then to take action.
The process of telling a story withInteractive Visualizations
Love the aesthetics
Interactive visualizations represent a fusion of stunning visuals, accurate analysis and innovative new technologies.
Engage with interactivity
Interactive visualizations don’t just convey a message; they demand input and responses from their audience.
Get the picture
Visualizations make it easier for the audience to comprehend complex data and find valuable insights.
Learn by exploring
Learning by doing, whether in life or by exploring visualizations, leads to better understanding and recall of an experience.
Empathize with the situation
Numbers aren’t the whole story: in most situations there are other factors at play. Emphasizing less factual information helps the audience to empathize with the situation.
Become motivated to act
If people, through emphathy, are emotionally moved by something, they will be more motivated to act upon what they have learned.
The Human Development Tree – Zolabo’s winning entry in the UN’s Visualization Contest – contained inspiring gamification elements to reinforce the message it conveyed.
Elsevier magazine produces rankings for Dutch hospitals, involving 1,400 quality indicators. Zolabo produced a tool to help healthcare management find insights from this data.
Zolabo co-created an interactive tool that lets businesses calculate their individual savings both on costs and their CO2 emissions, using British Telecom services.
Want to learn more?
Interactive visualization is a stimulating, inspiring and effective way to make complicated information accessible and interesting. Zolabo would be delighted to help you achieve this for your organization.Learn more